TV / Cable

It’s Up To Us is a multi-media education and awareness campaign for the County of San Diego. With positive, strength-based creative messaging, the campaign aims to encourage San Diegans to speak up and get help, or listen up and offer support to those experiencing mental health challenges. Below are some of the campaign’s TV materials:

  • Peel Back the Label

    A PSA created by the students of Health Sciences High and Middle College targeting young adults. It communicates that mental illness is common and like other life challenges, it shouldn’t define a person.

  • In Full View

    A PSA created by the students of Health Sciences High and Middle College targeting young adults. It shares that a person should not be defined by his/her mental illness and friends’ openness can make a difference.

  • Tyler (TV)

    A TV spot targeting young adults. It shares that mental health challenges can affect anyone and the importance of learning to recognize the signs, and seek help. It also demonstrates that the support of friends can make a difference.