First 5 California “Talk” Campaign

First 5 California’s new campaign encourages parents to talk, read and sing to their young children as a way to promote healthy brain growth, especially in the early years between 0 and 5 when 90% of a child’s brain develops. By talking and reading to young children, parents contribute significantly to their child’s speech and language skills, increasing the likelihood that they will have stronger learning capabilities by the time they reach kindergarten. Singing also plays a key role in early brain development as a positive influence on a child’s mood and as an effective way to strengthen his or her thinking skills. The First 5 California website provides free songs that parents can download.

For an activity center, free music and ideas to practice with your child, visit: www.first5california.com/parents